https://www.miaferreira.com.au/blog daily 0.75 2023-03-03 https://www.miaferreira.com.au/blog/social-media-marketing-for-beginners monthly 0.5 2023-03-03 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/e46a3846-8d4b-4553-8cd5-b0516d4b3a62/Screen+Shot+2023-03-03+at+4.06.16+pm.png Blog - Social media marketing - top tips for beginners - 1. Who are you? Consistency is key - and I’m not talking about how often you post! I’m talking about, Instagram or Facebook accounts with strange names that don’t make sense, are totally different to one another or to the name of your business or website. https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/70c4732e-bd30-4859-bebd-b3b56bec26a2/Neutral+and+Pastel+Tones+Minimal+Modern+Social+Media+Content+Calendar+A4+Document.png Blog - Social media marketing - top tips for beginners 2. Plan ahead! Trying to come up with interesting and engaging things to share on social media every day can be time consuming and frustrating. This can often lead to days or weeks without content being shared - not ideal! Planning out your content in advance removes the daily burden and allows you to think more strategically about your communications. It takes far more time to come up with something on the fly than it does if you have a plan - even a rough one! https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/24770e36-d913-4a30-9a5b-073412edffec/Canva Blog - Social media marketing - top tips for beginners Canva - you can use Canva to design and edit just about everything, from social media posts to brochures and posters - you can even create and edit little videos. The right sizes/ formats are all set up for you and there’s lots of templates you can steal or use for inspiration. You can also upload and/or create your brand colour palette and preferred fonts - so all of your content looks consistent and professional. https://www.miaferreira.com.au/blog/content-pillars-for-creating-effective-social-media-content monthly 0.5 2023-03-03 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/397e56bb-0476-4601-a4f8-9bea4417fa65/Screen+Shot+2023-02-25+at+6.57.00+pm.png Blog - Content pillars - the key to creating effective social media content - What are content pillars? Sometimes referred to as ‘buckets’, content pillars are 3 - 5 key topics or themes you choose to represent your brand or business, and provide a clear direction for your content marketing. Using Oh My Yoga as an example, my 5 content pillars are: my yoga journey - sharing my personal story and experience helps create a connection and relationship with my students and followers. I share photos and videos of my practice, along with personal reflections. classes and events - these posts may be of higher importance and will feature more regularly if you run a studio. nature photos - the nature, sunset/ sunrise and beach/ ocean photos are intended to invoke a feeling - like practicing yoga, getting outdoors into nature helps me find and create space and clarity, and keeps me balanced. poetry - to me the experience of reading a poem is similar to the practice of yoga, both can deliver a profound emotional and spiritual experience, and new perspectives. I don’t ever explain this but hope the poems speak for themselves. quotes - there’s already lots of great content available, so why not use it! Whether it’s from BKS Iyengar or another well known personality, the yoga and wellbeing quotes I share are a quick reminder for myself as much as it’s for my followers. https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/41b6f9e0-4cc4-4540-a8f5-31e841d395d3/0_tUjnf6w_3dqpuypo.jpeg Blog - Content pillars - the key to creating effective social media content - Make it stand out Image from Start with Why by Simon Sinek - definitely worth a read! https://www.miaferreira.com.au/blog/category/digital+marketing monthly 0.5 https://www.miaferreira.com.au/blog/category/marketing monthly 0.5 https://www.miaferreira.com.au/blog/category/social+media+marketing monthly 0.5 https://www.miaferreira.com.au/blog/category/social+media monthly 0.5 https://www.miaferreira.com.au/blog/category/content+creation monthly 0.5 https://www.miaferreira.com.au/blog/category/yoga+studio monthly 0.5 https://www.miaferreira.com.au/blog/tag/digital+marketing monthly 0.5 https://www.miaferreira.com.au/blog/tag/social+media+marketing monthly 0.5 https://www.miaferreira.com.au/blog/tag/social+media monthly 0.5 https://www.miaferreira.com.au/blog/tag/content+creation monthly 0.5 https://www.miaferreira.com.au/blog/tag/yoga+studio monthly 0.5 https://www.miaferreira.com.au/home daily 1.0 2026-03-24 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/468df3bb-b16d-45ab-ac67-3b35a5caf9b8/IMG_1061-2-scaled-e1688901411690.jpg https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/20531c2f-0bf5-4963-b3dc-6ca87da4cc79/6FC4F04E-7F2F-425C-BBAD-268B18267712_1_105_c.jpg https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1605040064389-YRU0B2250MC58RE3X2GK/122054258_296530758370582_3868357061859444545_n.jpg https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/8b65aed6-48bf-4ae9-9bd3-9c19b991e45d/310346393_10159604936036777_738733131946389463_n.jpg https://www.miaferreira.com.au/clients daily 0.75 2024-04-01 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/914e57f8-c3eb-43bc-82a5-40c5b9d15fed/Untitled+design+%285%29.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/287b45f5-9c75-4d56-b248-e0dde5af05a4/FEL+Logo.JPG Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1601966827096-7IZSE17OH8MR275H3DUF/download+%2812%29.jpeg Clients Oh My Yoga https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/570b470b-3f8c-434a-a8e8-526d37f6d319/Untitled+design+%2855%29.png Clients Kim Billington - Counsellor & Author https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/a5531ecd-1cfe-4e4c-ae65-38d6a96c67e1/3.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1590299901310-KKUKRF7OY2LCGUY947CT/16804287_1891954101024092_1417632781761849456_o.jpg Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/74f7daf6-af4a-4d1f-b514-aa5fe0d57a4d/2.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1590299913627-L5IR9HBC3QVQRNCM56FX/16807553_1454658241211043_7615848751781249886_n.jpg Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1590721579132-WUHNWYX4KA6KZQJYVW3F/Screen+Shot+2020-05-29+at+1.05.14+pm.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/ef7a76b4-4a1b-42f1-8110-3cacf147064b/download+%281%29.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/ea3ff4cd-2cdc-4dfa-8014-ab3a021947d5/download.png Clients https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/4f3bd194-87f7-4b0c-8577-e45a6456d773/Untitled+design+%2856%29.png Clients https://www.miaferreira.com.au/services daily 0.75 2023-01-17 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/a1d127bd-4c7f-4c44-91a5-3362cb26a216/1612071332345.jpeg Services https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1605045106676-PY3JP102GN1VUV1ZPLUC/Screen+Shot+2020-11-11+at+7.51.50+am.png Services PR for East Forged https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/b1741143-c1c2-41d2-8b86-b61f296d77ce/1598885252067.jpeg Services https://www.miaferreira.com.au/about daily 0.75 2024-03-29 https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1589594025975-YPXQRY7T5BNIWB0YPIF0/mia.jpg About https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1589594032803-J8REEHX8PS4UAXC2IAB4/89255924_10157677782276777_5565014448554377216_n.jpg About https://images.squarespace-cdn.com/content/v1/5eb8b07b74ce79608dd3c4ef/1589594045324-5UBUMFGQ4DODBSXCTXP0/20768093_10155517663221777_8278620129170556052_n.jpg About https://www.miaferreira.com.au/contact daily 0.75 2020-05-30